Concept Marketing Campaign (Nike X Kay Yow Cancer Fund)

Designed a concept marketing campaign for the release of a limited edition Jordan 1 sneaker and special shoebox in collaboration with the Jordan Brand and the Kay Yow Cancer Fund. The campaign featured two key marketing pieces that incorporated a digital illustration style, blending Nike’s iconic "Just Do It" aesthetic with unique design elements reflecting the purpose of raising awareness for breast cancer. In addition to the digital assets, I created and assembled a physical mockup of the limited edition shoebox, complementing the campaign's mission to support the Kay Yow Cancer Fund and contribute to breast cancer research. This project emphasized both the impact of the cause and the cultural significance of the collaboration.